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Business Intelligence Software

Business intelligence (BI) software is a type of application that analyzes organizational data to help businesses make more informed decisions. By processing large amounts of raw data from multiple internal and external sources, BI Software delivers insights through interactive dashboards, visualizations and performance metrics. These help companies optimize operations, streamline processes, reduce costs and boost revenues through data-driven strategies.

12 Best Business Intelligence Software for Small Business of 2023

  • Zoho Analytics
  • Intellicus
  • Pyramid Decision Intelligence Platform
  • Boomi
  • Slingshot
  • Reveal
  • GivingDNA
  • Perceptif
  • Bitrix24
  • Neuro
  • Tableau
  • Semrush

List of Business Intelligence Software

Last Updated on: February 25, 2024

Zoho Analytics Verified

Zoho Analytics is a powerful business intelligence and data visualization platform that enables companies to connect, prepare, analyze, visualize and share data insights. With an intuitive drag-and-drop interface, Zoho Analytics makes it easy for anyone to create interactive dashboards, generate reports, conduct ad-hoc analysis and build custom BI apps without coding. Key capabilities include data preparation, predictive analytics, data discovery, embedded BI, mobile analytics, AI-powered analytics and more. Zoho Analytics integrates seamlessly with other Zoho applications and supports connecting to 100+ data sources.


  • Ad hoc Reporting
  • Real Time Data
  • Collaboration Tools
  • Data Visualization
  • Dashboard
  • Profitability Analysis

Intellicus Verified

Intellicus is a comprehensive business intelligence and reporting platform designed to help organizations make data-driven decisions. It provides a suite of capabilities including ad-hoc reporting, interactive dashboards, real-time analytics, mobile BI, data analysis, and more. Intellicus enables users to connect to virtually any data source, prepare data using an intuitive ETL console, and build reports and dashboards with drag-and-drop ease. With advanced visualization features, pixel-perfect formatting options, and support for conditional formatting and custom expressions, Intellicus makes it easy for users to create rich, interactive analytics content. It also includes collaboration tools, automated report distribution, user access controls, and enterprise-grade scalability.


  • Benchmarking
  • Data Connectors
  • Dashboard
  • Drag & Drop
  • Data Connectors
  • Publishing/Sharing

Pyramid Decision Intelligence Platform

The Pyramid Decision Intelligence Platform delivers a unified approach for organizations to turn disparate data into actionable business insights. Combining capabilities for business analytics, corporate performance management, and decision optimization, the Pyramid platform empowers faster, optimized decision-making across the enterprise. Users can leverage out-of-the-box content packs for planning, forecasting, and profitability analysis while easily visualizing KPIs through interactive dashboards, maps, charts and more. With self-service analytics, AI-powered predictions, and real-time visibility into critical metrics, companies can drive growth and maximize profitability with Pyramid.


  • Data Discovery
  • Advanced Visualization
  • Easy Integration
  • Real Time Analytics
  • Predictive Modeling
  • Mobile Accessibility


Boomi provides a leading cloud-based integration platform as a service (iPaaS) that enables organizations to quickly connect data, applications, and devices across cloud and on-premises environments. With Boomi’s drag-and-drop UI, pre-built connectors, and automation tools, both technical and non-technical users can integrate processes seamlessly without coding. This accelerates projects while delivering faster ROI. Boomi has the largest library of connectors in the iPaaS space and boasts guaranteed uptime in its fully redundant cloud. Leading global enterprises across all industries rely on Boomi to drive digital transformation initiatives and connect their entire digital ecosystem.


  • Data Integration
  • Low Coding
  • API Management
  • Rapid Deployment
  • Cloud Replication
  • Automated Workflows


Slingshot provides an AI-powered revenue optimization and predictive sales platform designed for B2B companies. Their software uses advanced analytics and machine learning algorithms to help sales organizations accurately predict revenue attainment, optimize territories and quotas, identify high-value accounts, and recommend optimal actions to grow pipeline and revenue. With real-time visibility into performance trends and risks, sales reps can prioritize the highest impact activities while sales operations gains insight to make data-driven decisions. Slingshot aims to revolutionize revenue generation with actionable intelligence that drives consistent sales growth.


  • Data Visualization
  • Data Discovery
  • Predictive Analytics
  • Easy Importing
  • Custom Reporting
  • Collaboration Tools


Reveal is an investigative intelligence platform that helps public and private sector organizations turn complex data into actionable insights. Built on the industry’s first investigative intelligence graph, Reveal allows users to uncover hidden connections, patterns and trends across disparate datasets. Its AI and ML-powered automation capabilities accelerate complex investigations and identify key relationships with minimal manual effort. Reveal provides visualization, search, notifications and secure collaboration capabilities in a single SaaS-based application. Leading government agencies and enterprises in the financial services, insurance and high-tech industries rely on Reveal as an indispensable application for data-driven investigations and decision making.


  • Automated Insights
  • Embedded Analytics
  • Natural Language
  • Interactive Dashboards
  • Data Connectors
  • Smart Recommendations


GivingDNA provides a SaaS fundraising intelligence solution designed to help nonprofits identify, qualify and retain donors more effectively. Its wealth screening engine integrates with donor databases to provide actionable insights about individuals based on giving capacity, history and preferences. GivingDNA applies data science to model existing donors and identify new major giving prospects. With tools to track engagement and automate tasks, nonprofit fundraisers can focus on building meaningful relationships. GivingDNA aims to accelerate fundraising growth by enabling nonprofits to fundraise smarter, optimize efforts and strengthen donor relationships.


  • Donor Profiling
  • Prospect Research
  • Campaign Optimization
  • Peer Benchmarking
  • Data Enrichment
  • Trend Forecasting


Perceptif offers an AI-powered platform to help B2B sales and marketing teams generate qualified leads, accelerate pipeline and drive revenue growth. Customers can upload their historical customer and prospect data into Perceptif to build AI models that score leads based on propensity to buy. Perceptif enriches firmographic data with buying signals from online intent and engagement, providing actionable insights to sales teams. The platform seamlessly integrates with CRMs and marketing automation tools to prioritize outreach and personalize messaging at scale. With Perceptif, B2B organizations can focus their limited resources on high-value, sales-ready accounts.


  • Custom Modeling
  • Natural Language
  • Predictive Analytics
  • Automated Insights
  • Interactive Visuals
  • What-If Analysis


Bitrix24 provides an all-in-one collaboration and communication platform built for small and midsize businesses. Its tools cover project and task management, team communication, document management, CRM, marketing automation, HR management, workflow automation and more in a single system accessible from anywhere. Bitrix24 requires no installation and can be quickly configured to meet SMB needs. With capabilities to collaborate across teams, engage customers, manage work and scale operations, Bitrix24 enables SMBs to digitally transform their business and adopt a more unified approach to working and managing distributed teams and information.


  • Lead Management
  • Team Collaboration
  • Sales Forecasting
  • Customer Profiling
  • Pipeline Tracking
  • Opportunity Scoring


Neuro is a business intelligence and data analytics software provider focused on natural language search and AI-driven analytics. Neuro transforms business intelligence by enabling users to inquire data in their own terms using natural language. Its platform pairs NLP and knowledge graph capabilities to interpret queries, analyze data from disparate sources and provide answers in auto-generated narratives and visualizations. Neuro aims to make analytics effortless and intuitive for business users of any technical skill level. With its code-free, Google-like experience, Neuro helps organizations democratize data, uncover insights faster and empower data-driven decision making.


  • Augmented Intelligence
  • Continuous Learning
  • Natural Language
  • Predictive Analytics
  • Anomaly Detection
  • Automated Narration


Tableau provides industry-leading interactive data visualization and business intelligence software that empowers people to transform data into actionable insights. Tableau’s user-friendly, drag-and-drop interface makes it easy for anyone to analyze, visualize and share data without coding. With capabilities for data preparation, dashboarding, geospatial analysis and natural language analytics powered by machine learning, Tableau offers the leading end-to-end analytics platform for rapid self-service analytics at scale. Tableau has become the global standard for business intelligence adopted by individuals, teams and enterprises to enable data-driven, agile decision making.


  • Interactive Dashboards
  • Natural Language
  • Data Visualization
  • Flexible Integration
  • Data Visualization
  • Mobile Optimization


Semrush is an online visibility management SaaS platform that enables businesses to improve their digital presence and drive growth. Its robust suite of competitive intelligence and marketing analytics tools provide actionable data about companies’ online authority and performance as well as that of competitors. By revealing opportunities and threats for digital marketing campaigns and SEO, Semrush enables data-driven decisions to maximize ROI. With insights on content performance, keyword rankings, advertising and backlinks, Semrush makes it easy to research competitors, monitor brand presence and identify areas of improvement. Trusted by Fortune 500 companies and innovative startups alike, Semrush is a must-have solution for effective digital strategy.


  • Competitive Research
  • Rank Monitoring
  • Keyword Tracking
  • Fund Accounting
  • Site Auditing
  • SEO Optimization

What is Business Intelligence Software?

Business intelligence software refers to applications and tools used to gather, analyze and interpret various types of raw data from different business activities into meaningful and useful information. This information is then presented to help managers, executives and other end users enhance organizational performance and make strategic, tactical and operational decisions.

Some key types of data that BI software processes include financial records, sales figures, procurement records, customer information, production metrics, employee data and more. By leveraging techniques like data mining, predictive analysis, online analytical processing, visualization and reporting, BI tools provide insights into historical trends, current performance as well as forecasts of future outcomes.

Business Intelligence Software: Features, Benefits and Limitations

Features of Business Intelligence Software

  • Data Collection: Pulls data from various internal systems and external sources into a centralized data warehouse.
  • Data Storage: Stores large volumes of structured and unstructured data from disparate sources in a single system.
  • Data Processing: Cleans, transposes and integrates data for analysis using techniques like Extract-Transform-Load.
  • Analytics & Visualization: Provides advanced analytics capabilities like predictive modeling, statistical analysis and sensitivity analysis. Produces interactive dashboards, graphs, tables and reports.
  • Dashboards & KPIs: Provides customizable executive-level dashboards for tracking key performance indicators over time.
  • Advanced Reporting: Automates report creation and delivers reports on schedule via email. Supports ad-hoc queries for on-demand insights.
  • Alerts & Notifications: Sets parameters to trigger alerts when certain metrics or KPIs are out of set limits. Notifies assigned users.
  • Collaboration: Enables team-based access and sharing of insights through activity feeds, discussion forums and collaboration tools.

Benefits of Business Intelligence Software

  • Increased revenues by optimizing sales, production and distribution processes.
  • Improved operational efficiency and reduced costs by identifying areas of waste or unnecessary spending.
  • Enhanced customer experience and retention by analyzing buying patterns and tailoring offerings.
  • Better resource allocation and strategic planning using predictive analytics of trends and patterns.
  • Faster decision making based on insights from automated, interactive reports on-the-go via mobile access.
  • Streamlined reporting and replaced manual, error-prone processes with automated dashboards and KPI tracking.
  • Early identification of risks, outliers or anomalies based on defined metrics and parameters alerts.

Limitations of Business Intelligence Software

  • Requires high upfront investment and long implementation periods for complex deployments.
  • Difficulty in integrating legacy systems due to technology differences or data security policies.
  • Skilled staff needed for ongoing maintenance, customizations and providing business context to data insights.
  • Potential security risks if sensitive customer or employee data is exposed due to vulnerabilities.
  • Issues with data quality if incoming data from source systems contains errors, duplications or inconsistencies.
  • Over-reliance on metrics without understanding root causes can lead managers to wrong conclusions.
  • Rapid advances in technology can render existing BI platforms outdated quickly requiring platform upgrades.

How to Choose Business Intelligence Software?

There are multiple factors to consider when selecting the right BI Software such as organizational size, budget, industry, data sources, customization needs, and growth plans. Conducting in-depth evaluations of leading options is recommended by assessing demos, talking to existing clients as well as evaluating sample reports.

  • Scalability: Ability to support current and future data volumes as the business expands.
  • Ease of Use: Intuitive interfaces for both technical and non-technical users to access insights independently.
  • Reporting Features: Capabilities like ad-hoc querying, interactive dashboards, mobile delivery.
  • Data Connectivity: Integration with common databases, cloud apps and custom data sources via ODBC/REST.
  • Customization: Scope to modify templates, workflows, alerts as per changing requirements.
  • Performance: Ability to process large datasets and deliver insights in real-time for faster decisions.
  • Pricing: Consider both upfront license fees and ongoing maintenance costs based on user/data volumes. Cloud BI often provides better value for smaller teams.

FAQs on BI Software and Technology

How Does BI software help businesses?

It helps businesses make strategic, operational, and tactical decisions by analyzing large amounts of data from various sources and delivering insights through interactive reports and dashboards.

What type of data sources can BI tools connect to?

Common sources are relational databases, data warehouses, cloud applications, CRM systems, ERP systems and other line-of-business applications via pre-built or custom connectors.

How much does BI software typically cost?

Costs vary widely by vendor, features, data volumes, and deployment method. On-premise licenses start from tens of thousands whereas cloud BI is priced per user, usually under $100 per month.

What skills are required to use BI tools?

While end users need basic computer skills, creating reports requires some level of technical expertise in tasks like data modeling, ETL processes, writing SQL queries and understanding metrics. Vendors offer training programs too.

Which industries most commonly use BI Software?

Industries like retail, healthcare, banking and manufacturing commonly deploy BI due its ability to glean insights from vast operational datasets and exposures to regulations needing constant monitoring and compliance.

Can I integrate my BI tools with other systems?

Yes, most reputed BI vendors support out-of-the-box or custom integrations with databases, CRM, HR, and other core applications via open APIs and frameworks like REST, SOAP for unified insights.

How long does it typically take to deploy BI software?

Simple deployments requiring standard reports from few internal sources may be ready in weeks but complex projects involving new data models and custom interfaces can take 6-12 months depending on scale of change required.